Online sportsbook 10bet has announced its biggest sponsorship agreement to date, after becoming the official ‘Gaming & Betting Partner’ of Juventus FC – Serie A’s most successful and popular football club. A revamped 10bet secures a three-season arrangement with Italian football’s ‘Old Lady’, detailing its Juventus sponsorship as a key directive in the bookmaker’s aggressive European growth strategy, boosting its brand …
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AgiproNews’ Italian View: Serie A sponsorship reality contradicts Luigi’s tough narrative
The new Serie A season kicked off on 18 August, with Italian football clubs securing a reported €125 million in lead shirt sponsorship revenues. According to data collected by Italian sports business news source SportEconomy’s ‘football shirt sponsor index’, Serie A football clubs continue to grow their lead partnerships, which have grown year-on-year since 2015, when combined Serie A sponsorships …
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