December 2, 2020
Professional golf is set for a transformative 2021, as the European Tour and US counterpart the PGA Tour form a ‘strategic alliance’ to maximise the commercial value and fan engagement. The alliance has been formed with the PGA acquiring a minority stake in the European Tour productions and media units, as the pro-golf Tours join forces to establish a new …
Read More »November 19, 2018
IMG Arena, the newly formed ‘betting innovation division‘ of leading global sports agency IMG announces its first comprehensive data partnership with golf’s PGA Tour. Securing a multi-year partnership, IMG Arena becomes the lead distributor of PGA Tour (US + North American golf) data to sports’ media, news, betting and entertainment organisations worldwide. Further commercial provisions, see IMG Arena become the …
Read More »April 12, 2018
The governance of the PGA Tour, the leading professional golf organisation for North America has stated its support for licensed US sports betting. Speaking to USA Today, PGA Tour Chief Commissioner Jay Monahan stated that should the Supreme Court repeal PASPA federal laws, the ‘landscape of US sports would change forever’. As a US pro sports stakeholder, Monahan believes that …
Read More »September 20, 2017
Golf’s PGA Tour has announced that it will implement a ‘comprehensive gambling policy’ for its tournaments and operations assisted by sports data supplier Genius Sports. This week PGA Tour governance announced that it aims to launch a new ‘Integrity Program’ by January 2018. The professional tour organiser wants to create a complete betting monitoring system which will monitor all stakeholders …
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