Andreas Reimblad, former Director of Sportsbook at Kindred Group, has been appointed the new VP of Sports Betting at Finland’s Veikkaus. Reimblad will bring 12 years of experience at Kindred to the state-owned operator, which expects him to be a “game changer” as he joins Veikkaus betting. “I’m excited to be part of Veikkaus’ journey,” Reimblad said. “The opportunity that …
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Veikkaus sets sights on post-2026 Finland market leadership
Finland’s state-owned gambling monopoly Veikkaus Oy has initiated several structural changes ahead of a planned legislative overhaul of the country’s gaming licencing system. Under plans by the Finnish Ministry of the Interior, the monopoly held by Veikkaus is set to end in 2026, being replaced by a ‘partial licence system’. Veikkaus will remain exclusive licensee for lottery and land-based gaming, …
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