Tag Archives: Janet Brennan-Gray

2mee: iGaming KYC requires a Human Touch

SBC News 2mee: iGaming KYC requires a Human Touch

Janet Brennan-Gray, Chief Commercial Officer (CCO) at 2mee, says operators need to humanise their approach to player engagement if they are to acquire and retain players at scale while ensuring compliance and KYC duties. Online sportsbook and casino operators are being too conservative when it comes to engaging players one-on-one but with good reason. Regulatory constraints and compliance requirements limit …

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