Tag Archives: James Kennedy

BetVictor’s James Kennedy assumes talkSPORT Bet leadership

talksport

James Kennedy has begun his tenure as the first Head of talkSPOIRT Bet, BetVictor’s latest white label venture, operated on behalf of the talkSPORT media outlet.  Based in Gibraltar, the role will see Kennedy lead, manage and oversee the UK-facing talkSPORT Bet brand, which made its market launch late last year following its initial announcement in August. The operator uses …

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Ladbrokes lands Epic KO with new Rocky brand advert 

SBC News Ladbrokes lands Epic KO with new Rocky brand advert 

Ladbrokes has launched its latest TV advert, ‘Rocky’, reimagining one of Cinema’s most iconic moments.  Rocky is the second instalment of Ladbrokes’ brand-led advertising campaign, ‘We Play Together’, which launched last summer following the EURO 2020 championships. The campaign sees the heritage bookmaker continue to work with London creative agency Neverland which, having won the account in 2021, has been …

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Gala Bingo continues brand makeover with Ice Queen 

SBC News Gala Bingo continues brand makeover with Ice Queen 

Gala Bingo has debuted ‘Ice Queen’, the next TV advertising instalment of its nationwide ‘Bingo like a Boss’ campaign.     Last year, Entain Plc ordered a refresh of Gala Bingo’s marketing to reconnect the heritage brand with UK bingo audiences.   London-based Antidote was appointed as Gala Bingo’s new creative marketing agency, winning the £13 million valued advertising account. The ‘Bingo like …

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