Gambling technology company, Playtech, has partnered with Betfred to introduce a new horse racing-themed bingo variant – Giddy Up Bingo. The launch has been described as a 50-ball, multi-stake variant which gives players the option to pick one of four horses – each representing a different ticket price – with proportionally increasing prizes depending on the stake. Within the game, …
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Playtech to develop horse racing content in Jockey Club partnership
Playtech and the Jockey Club have entered into a new strategic partnership, centred around the development of cross-product content. The five-year deal will see Playtech produce content based on the Jockey Club’s network of racecourses and fixtures, with the firm having secured the rights to develop the features across its casino, live casino, poker, virtual sports and bingo verticals. Brokered …
Read More »James Frendo / Simo Dragicevic: Playtech leads product disciplines in the age of sustainability
Playtech executives James Frendo (Director of Casino) and Simo Dragicevic (CEO of BetBuddy) talk to SBC about how a ‘sustainability-first approach’ to product development has changed the FTSE tech group’s thinking and culture with regards to tackling the industry’s current demands and complexities. ______________ SBC: Hi Team, can you detail to SBC audiences Playtech’s commitment towards sustainable development. When was this programme …
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