Tag Archives: Ipsos Mori

UKGC publishes ‘Marketing Workshop’ knowledge findings

The UK Gambling Commission (UKGC) has published the findings and recommendations of its first ‘Co-creation Workshop’, an event in which industry marketing stakeholders shared their knowledge and experience in adjusting to the UK’s new advertising standards. Hosted on 12 September, the UKGC Workshop heard feedback from marketing leaders with regards to complying with new UK advertising requirements related to promotions, …

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UKGC reports drop in underage gambling but maintains its concerns

Publishing the results of its 2019 Young People & Gambling survey, the UK Gambling Commission (UKGC) has found a decline in participation of gambling activities among 11 -16-year-olds in Great Britain.  The research, carried out by Ipsos MORI, looks at forms of gambling and gambling style games that young people legally take part in along with gambling on age restricted …

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GambleAware report suggests ‘clearer’ strategy needed on advertising

Published in its latest interim report, GambleAware has conducted research into the impact that different forms and frequencies of gambling adverts had upon children, young people and vulnerable adults. The research, carried out by two consortia led by Ipsos MORI and the Institute for Social Marketing at the University of Stirling, found that lotteries and bookmakers are among the highest …

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Ipsos MORI to conduct study of problem gambling in licensed bingo premises

Market research firm Ipsos Mori has been commissioned by the Responsible Gambling Trust (RGT) to undertake a study of the nature and extent of problem gambling behaviour in licensed bingo retail operations in Great Britain. RGT and the Bingo Association will facilitate participation of licensed bingo retail operators to provide data and practical support to the research programme. Work on the project …

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