Tag Archives: Intelitics

Data management and business intelligence have been determined as the vital disciplines for all gambling-related businesses to maximise margins and reduce costs needed to compete in a cutthroat market. Yet, despite AI innovations, gambling’s value-chain has become more convoluted in its data frameworks and processes. Hence incumbents require an intelligent approach beyond data collection, to benefit from a data-driven culture …

KingMakers has formed a deal with marketing and analytics platform supplier, Intelitics, in order to power the customer acquisition program for its BetKing brand. The collaboration sees Intelitics provide its data-driven products so that the operator can manage all affiliate and paid media activity. This includes real-time media campaign monitoring and player tracking. Neil Bothma, CEO at BetKing Nigeria, commented: …

The SBC Awards North America 2021 saw a number of operators recognised for their contributions to the industry, including BetMGM, DraftKings, IGT PlaySports and Scientific Games. An audience of over 400 executives from the U.S. and Canadian sports betting and igaming scene attended the inaugural edition of the awards at The Edison Ballroom for a celebration of the sector’s achievements …