Tag Archives: Intelitics

BetKing provides player tracking in Intelitics data-driven partnership

KingMakers has formed a deal with marketing and analytics platform supplier, Intelitics, in order to power the customer acquisition program for its BetKing brand. The collaboration sees Intelitics provide its data-driven products so that the operator can manage all affiliate and paid media activity. This includes real-time media campaign monitoring and player tracking. Neil Bothma, CEO at BetKing Nigeria, commented: …

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DraftKings and BetMGM triumph at inaugural SBC Awards North America

The SBC Awards North America 2021 saw a number of operators recognised for their contributions to the industry, including BetMGM, DraftKings, IGT PlaySports and Scientific Games. An audience of over 400 executives from the U.S. and Canadian sports betting and igaming scene attended the inaugural edition of the awards at The Edison Ballroom for a celebration of the sector’s achievements …

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