Cutthroat competition and new digital consumer habits are increasingly forcing sportsbooks and affiliates to navigate difficult seas when trying to differentiate themselves and attract new audiences. But with extensive experience within the esports segment and digitally-native audiences, Abios and BETER are using their learnings to provide insights into how sportsbooks should be positioned to win the attention of the Netflix …
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CAP bans use of sports stars and celebrities to promote gambling campaigns
UK licensed gambling operators will no longer be allowed to use high profile sports stars to promote their marketing campaigns. The measure was announced by CAP – The Committee of Advertising Practice, who this morning published a series “of tough new rules to curb the appeal of gambling adverts with under-18 audiences”. The new rules that will be applied from …
Read More »Profit Accumulator Instagram posts fall foul of ASA
Matched betting service Profit Accumulator has fallen foul of the Advertising Standards Authority (ASA) after two of its Instagram posts were deemed ‘irresponsible’ by the watchdog. The two posts, shown on 22 March 2019 and 11 April 2019 respectively, came under review after a complainant believed ‘the ads suggested that matched betting could be a way to achieve financial security’. …
Read More »Facebook focuses on developing its ‘niche sports’ capacity
Peter Hutton, Facebook’s Director of Sports Partnerships, has detailed that the US social media and technology giant is developing a strategy to help cover ‘underserved sports’. As reported by Broadcast Now, Hutton told Sportel Monaco exhibition audiences that Facebook platforms would be better served to tap up niche audiences attracted to sports which have limited coverage across traditional mainstream media …
Read More »6 of the Best: Rovert Media’s Daniel Shannon
This week’s 6 of the Best comes from Daniel Shannon at Rovert Media. In the latest edition, we hear about an a truly indulgent trip to Mexico, and which album is currently playing in his car! Best Holiday The best holiday for me has to be Mexico. When we go, we tend to visit Riviera Cancύn. We always stay in the Sensatori hotels, …
Read More »Football clubs disengage with Facebook
Facebook’s decision to discontinue paying football clubs for live streams has inevitably led to a backlash of clubs becoming disinterested in the social media site. A plethora of teams that previously enjoyed heavy involvement in Facebook, including Real Madrid, Barcelona and Manchester United, are now seemingly contemplating investments in alternative outlets such as Instagram and YouTube. The decision to cease …
Read More »Kevin Pietersen admits fears over cricket corruption
Kevin Pietersen has admitted that he is not surprised by Cricket Australia’s (CA) claim that its emerging players are being targeted by corrupt foreign bookmakers via social media. CA’s Head of Integrity Iain Roy confirmed that players on the verge of squads for the national team and Big Bash League (BBL) are being targeted via tools such as Twitter, Instagram and …
Read More »Foreign bookies target emerging Aussie players via social media
The Head of Integrity for Cricket Australia has confirmed that foreign bookmakers are approaching emerging Australian cricketers on social media, seeking information on squads and playing conditions. Iain Roy confirmed that players on the verge of making it to national squads and the Big Bash League (BBL) are being targeted by ‘pitch-siders’ via tools such as Twitter, Instagram and Facebook. Roy …
Read More »LeoVegas searches for Smooth Criminals in latest game launch
After being commended at the back end of last year for its use of Twitter, mobile casino LeoVegas is launching an engaging social media campaign to promote its new Michael Jackson-themed game. It is a five-reel slot with 25 paylines, featuring wilds, scatters and two free game features (Beat It and Smooth Criminal). Bally Technologies created the game for real money …
Read More »Tombola re-launches UK website
Sunderland-based online bingo operator Tombola has announced the re-launch of its UK website tombola.co.uk, with a view of optimising player engagement and further interaction with its new games inventory. Built in-house, the new tombola.co.uk website has redeveloped its user journey focusing on customer ease of use, player centric curation and quicker access to games. The re-design of the website, sees …
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