Tag Archives: Initiative

Kindred Group selects Initiative Marketing as new UK media planning & buying lead

SBC News Kindred Group selects Initiative Marketing as new UK media planning & buying lead

Stockholm-listed, European gambling operator Kindred Group Plc has awarded its UK media planning and buying account to London marketing agency Initiative UK. The new agency will now lead the media strategy and execution for Kindred’s multi-million £ UK advertising account, across group brand portfolio of; Unibet, Stan James, Bingo.com and Maria Casino. Part of IPG Media Brands, Initiative UK takes over …

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