Tag Archives: in-house

Going in-house: Are the cost savings ever worth it?

in-house

Every sports betting and gaming operator would, in an ideal world, like to own their own tech. But for smaller operators at least, is the cost saving appeal something of a myth? Soft2Bet Product Owner Ivan Piorischin (pictured) discusses the pros and cons of going in-house, the influence of mega mergers on the “cost-savings via synergy” concept, and balancing a …

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Better Collective Spotlight: Applying ‘In-House’ SEO excellence to Brazilian facing brand

SEO

Better Collective has been crowned Best In-House Team at the inaugural SEMrush Nordic Awards for the work between its in-house Organic Performance and Digital Intelligence teams on the optimisation of Brazilian facing website Sites de Apostas. The leading igaming affiliate, who this week reported Q1 revenues up 97 per cent, said that the award was proof that its growing stable …

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Global Gaming strengthens senior team with new Head of Affiliates

InBet - Copyright: s4svisuals / 123RF Stock Photo

Igaming industry frontrunner Global Gaming has bolstered its affiliate department with the appointment of Elaine Gardiner as the new Head of Affiliates. Gardiner joins from Cherry Group, having worked for the operator’s affiliate division since 2013, most recently holding the position of Senior Affiliate Program Manager. She played a key role in the development of its affiliate tracking software Omarsys, …

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BetVictor launches in-house Android app

Gibraltar-based bookmaker BetVictor has announced the launch of its native Android app as the firm continues with its plan to dedicate resources to technological innovation within the gaming industry. The application was developed in-house by BetVictor’s specialist technology team, a bespoke design allowing the business to be more flexible and make adjustments and continuous developments to meet customer needs far …

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