Tag Archives: HPL

The pros (and cons) of influencer marketing

Episode 4 of the HPL Reach and Retain sports betting marketing webinar series features a look at influencer marketing and how to use influencer marketing in sports betting

As we’ve seen with numerous examples in recent years, influencer marketing can be boom-or-bust. DraftKings experienced soaring stock prices after bringing Michael Jordan on board, while securing Jamie Foxx has seen BetMGM gain unprecedented publicity. On the other hand, Cristiano Ronaldo’s recent antics with the Coca-Cola bottles at his Euro 2020 press conference draws parallels with Kawhi Leonard’s similar Gatorade controversy at the 2020 NBA All-Star …

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