Svenska Spel has signed an agreement to become the new main sponsor of the Swedish Women’s Hockey League (SDHL), the Swedish Hockey League (SHL) and HockeyAllsvenskan (HA). The five-year agreement is effective from July 1 this year until June 30, 2026. It represents a historic effort to make Swedish hockey more equal with extra resources being put into the Swedish Women’s Hockey League. Alongside the …
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Henrik Tjärnström – Kindred will reap benefits of its ‘local appeal’
Speaking to Kindred Group Plc investors, Group CEO Henrik Tjärnström said that the Stockholm-listed online gambling group will demonstrate its capacity as it arrives at its ‘peak season’ of activity, entering the closing months of 2019. Tjärnström acknowledged a tough but anticipated H1 2019 trading period, in which Kindred has undertaken significant adjustments to realign its operations to be compliant …
Read More »HockeyAllsvenskan sponsorship sees Unibet continue Swedish sports mission
Kindred Group Plc’s flagship sports betting brand Unibet has stated its ongoing commitment to ‘investing in Swedish sports’, confirming that it has become ‘main sponsor’ of the HockeyAllsvenskan league. HockeyAllsvenskan represents the second highest level of Swedish professional ice hockey, maintaining a 14-club league with an audience of ‘over one million people’. Mirroring Unibet’s ‘record-breaking’ sponsorship of Swedish football’s Elitfotboll …
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