Tag Archives: Health Lottery

ASA clears Health Lottery advert of social irresponsibility

iakov / 123RF Stock Photo

The Advertising Standards Authority has cleared a Health Lottery ad, featuring a man finding a £1 coin down the back of his armchair, of any wrongdoing. Proceeding to enter a grocery store, the voice over goes on to state “Its George’s lucky day. Now you might think £1 won’t buy you much these days, a loaf of bread, a pint …

Read More »

Oryx Gaming set to acquired by Breaking Data Corp in €7.5m deal

Copyright: kovaleff / 123RF Stock Photo

GIVEMESPORT owners Breaking Data Corp has revealed plans to make a strategic manoeuvre into the betting and gaming world, via the strategic acquisition of Oryx Gaming for €7.5m. Renaming the firm Bragg Gaming Group upon completion, ex-NetPlay TV Chief Financial Officer Akshay Kumar is set to be brought in to occupy a similar role, as Breaking Data plans to leverage …

Read More »

Health Lottery advert censured for ‘exaggerating the chances of winning a prize’

The Advertising Standards Authority (ASA) has censured a TV advert by the Health Lottery for  ‘exaggerating the chances of winning a prize’. Twelve complainants had challenged whether the claim “You’ve a very good chance of winning” used in the TV advert misleadingly exaggerated the chances of winning the Health Lottery.  The ASA decided that this was the case. It said: “We …

Read More »

The Health Lottery re-launches acquisition channel with Income Access

Northern & Shell UK lottery subsidiary The Health Lottery has announced that it has re-launched its affiliate marketing programme with igaming marketing and player acquisition specialist Income Access. The launch of the Health Lottery affiliate channel, will see the operator in-house acquisition team utilise Income Access’ tracking and reporting partnership platform. New and existing affiliates and marketing partners will be …

Read More »