Industry affiliate marketing agency Tag Media has strengthened its client services team by appointing Tom Schurch as new Partner Marketing Manager. Schurch joins the London-based agency from technology marketing specialist Byte, and will work alongside Tag Media Founder and Managing Director Tom Galanis in growing and maintaining the firm’s affiliate and operator client base. As new Partners Marketing Manager, Schurch has …
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MediaCom wins Betfair £15 million European media account
Betfair has confirmed that it has awarded its £15 million European media planning and buying account to international media agency MediaCom. MedicCom will replace Havas Media Group agency Arena, who declined to re-pitch its services to Betfair, Arena had been lead media planner for Betfair since 2013. Betfair had announced it would conduct a European media planning and buying review …
Read More »Betfair calls for media planning review
Betfair has confirmed that it will undertake a review its European media buying account handled by Havas Media Group agency; Arena. The review of the sports betting operator’s media planning has been called by newly promoted Chief Marketing Officer (CMO) Johnny Devitt. Betfair had created the CMO role for Devitt following the departure of Brand Director Mark Ody, merging the …
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