Tag Archives: Harry Aitkenhead

2022 Winter Olympics: The ‘hugely exciting’ opportunities in niche betting markets

As the Beijing 2022 Winter Olympics gets well underway, gambling opportunities are beginning to emerge with plenty of moments to place a wager on either a specific event, or an outright bet on the medal market. Events like this year’s competition, which officially began on 4 February, always herald a wave of new gambling opportunities, with bettors eager to place …

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Bookies Corner: Fractious Eurovision is the spark to reignite entertainment markets

A year after its postponement, the Eurovision Finals return this Saturday  (22 May), with European broadcasters anticipating a record-breaking audience for Europe’s live international pop contest. SBC gets the lowdown on what may well be the bookies most difficult market to price, factoring live contestants’ performances, controversial judging, cultural bias and as always Europe’s conflicting political relationships.  _________________________ SBC: Following …

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Bookmakers anxious over whether football can really come home

With little fanfare or hype, this week bookmakers priced England at 5/1 joint-favourites (alongside France) to win this summer’s rescheduled UEFA Euro 2020 Championships.  The perennial underachievers in major football tournaments, England is recognised as ‘the gift that keeps on giving for bookmakers’ by allowing them to cash-in on a summer of patriotic bettors chasing that ‘Three Lions glory’. Though …

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Bookies Corner: Pricing a bonkers Premier League season

SBC checks in on how bookmakers’ nerves are faring as we move through the craziest Premier League season of all time, which week-to-week is producing shocks and trauma.  SBC: As it stands, the Premier League table sees seven teams separated by just seven points and no clubs showing any consistency in their form. Is 2020/2021 the Premier League’s craziest ever …

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Countdown to Cheltenham: Santini could deliver Henderson Gold Cup win says Coral

With 11 days to go until the racing industry descends on Cheltenham Racecourse, SBC has been getting the run-down from major betting operators on what to look out for at The Festival. We’ve been asking whether we could be seeing a ‘wednesday wipeout’ and what the chances are of Willie Mullins retaining the Gold Cup title. Speaking to Harry Aitkenhead, PR …

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‘Dettori effect’ eases pain for bookies after ‘punter friendly’ Ascot

Bookmakers could breathe a sigh of relief on Sunday after John Gosden’s heavily-backed Enable suffered defeat at the Qatar Prix De L’Arc at Longchamp, finishing the race in second place. Following five favourites winning at Ascot Racecourse on Saturday, William Hill revealed that it had amounted a seven-figure loss as a result, while Coral PR Executive Harry Aitkenhead described Saturday’s …

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Bookies Corner – Crunch Time! RWC Japan 2019

Bookmakers face a bruising time as the Rugby World Cup Japan 2019 (RWC Japan 2019) kicks-off this Friday 20 September. Facing a raft of inbound patriotic bets placed on ‘home nations’, can bookmakers trust the formbook in what could become betting’s most unpredictable market of the year… SBC gets the bookies lowdown! _____________ SBC: Featuring six market leaders that have all …

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SBC Bookies Corner: Premier League predictions & narratives

The Premier League returns to action this weekend, so SBC demands that bookmakers put their necks on the line and predict which storylines and narratives will dominate EPL season 2019/2020.  ___________________ SBC: What is the bookies’ script for EPL Season 2019/2020, are we in for a thriller or is this another repeat season of Manchester City?   Amy Jones (PR & …

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Bookmakers set to cash in on ‘one of the best weekends of sport’

There is set to be a spike in wagered stakes across the betting industry, as a quartet of major sporting events hit UK screens on the weekend.  With the Wimbledon finals, Cricket World Cup Final, Newmarket Festival and Formula 1’s British Grand Prix (GP) all underway between Saturday and Sunday, bookmakers are estimating betting stakes to reach around £100m. Harry …

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