Tag Archives: Guy Parker

ASA ‘underage sweep’ sees marked improvement in gambling advertising

The Advertising Standards Authority (ASA) has revealed a drastic improvement in gambling-related adverts being restricted to underage audiences after the watchdog published the results of its ‘second online marketing sweep’. Continuing its year-long project, the ASA noted that inappropriately placed online betting and gambling adverts had ‘reduced significantly, from 70 ads in the first sweep to 5 ads in the …

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ASA monitoring sweep marks gambling as the worst underage advertising offender

The Advertising Standards Authority (ASA) has this morning published the findings of its ‘online monitoring sweep’ identifying age-restricted adverts that have been published within children’s digital media.  This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. ASA’s ‘monitoring sweep’ forms part of a year-long project in which the advertising authority seeks to …

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ASA: Children’s exposure to gambling ads lowest since 2008

The Advertising Standards Authority (ASA) has revealed that under-18’s exposure to gambling advertising is now at the lowest level since 2008. The report entitled ‘Children’s exposure to age-restricted TV ads: 2019 update’ found that the number of TV adverts that children aged 4-15 saw in 2019 dropped to 115.9 ads per week, dropping considerably from the peak of 229.3 ads …

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ASA places more focus on consumer protection

The Advertising Standards Authority (ASA) and the Committees of Advertising Practice (CAP) has hit a new high with the number of withdrawn or amended ads, as revealed in a newly published annual report. Online advertisements have outnumbered television adverts by almost three to one. While new projects to be undertaken by both organisations, as part of a new five year …

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ASA sanctions five operators for breaching advertising rules

Five gambling operators have been identified and sanctioned by the Advertising Standards Agency (ASA) after being found to be breaching strict UK advertising codes. The investigation marks a new phase in ASA policy with technology now playing a vital role in the identification of adverts. The new approach is part of wider efforts to ensure action can be taken against …

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ASA seeks industry rethink of Free Bets promotions

The UK Advertising Standards Authority (ASA) has asked for the gambling  and sports betting industries to rethink its promotion and advertising terminology with regards to “Free Bets” promotions. ASA, the UK advertising watchdog, stated that after a review of UK gambling advertising complaints, it had found public concerns with regards to Free Bets and Free Money promotions. Central to the …

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