Entain, formerly known as GVC Holdings, has signed a ‘global innovation alliance’ with Verizon Media which will deliver new virtual reality (VR) experiences for live sports viewing. The gambling operator will work alongside Verizon Media to ‘combine live sports viewing with interactive layers of sports data and gaming’, allowing bettors to ‘participate in sports events, check data, socialise with friends, …
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GVC & MGM platform to power sports betting for Yahoo Sports
Verizon Inc digital media property Yahoo Sports has this morning confirmed that it has entered a strategic partnership with MGM Resorts to power the launch of its imminent sports betting vertical. The agreement sees Yahoo Sports become a ‘digital media partner’ of MGM Resorts, with Verizon’s sports publisher set to launch sports betting functionalities across its Yahoo Sports app this …
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