Tag Archives: GPWA

1 Strike Policy…Paddy Power Betfair gets tough on Affiliate marketing practices

FTSE100-listed online betting group Paddy Power Betfair (PPB) has streamlined its affiliate marketing terms of business, adding a new ‘1 Strike Policy’ to its Betfair and Paddy Power partnership programs. The company has informed its affiliate that it will immediately suspend any marketing partner found to have breached its promotional/messaging guidelines. PPB states that it has implemented the 1 Strike …

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Sky Betting & Gaming shuts down ‘Affiliate Hub’ programme citing growing regulatory concerns  

Sky Betting & Gaming (SB&G) has this morning informed that it has terminated its affiliate marketing programme. The online gambling group will aim to terminate its ‘Affiliate Hub’ operations by 2 October 2017, ending all commission and player referral arrangements with its existing affiliate marketing partners. SB&G has further confirmed that September will be the final month of operations for …

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