Tag Archives: Google Chrome

Assaf Dor: Getting ahead of Chrome’s third party cookies overhaul

Cellxpert Tokipot

As Google prepares to introduce some drastic changes to its Chrome browser, Cellxpert CEO Assaf Dor looks at how these updates will impact the future of affiliate and performance marketing. Until recently, the online advertising landscape has relied heavily on third party cookies to track user behaviour and conversions across the web. However, with the upcoming update to the Google …

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Assaf Dor, Cellxpert: Rewriting standards for iGaming affiliation


The need to present clearer, more transparent player data for affiliates and provide a stronger management layer for operators to mitigate new regulatory requirements is behind the vision that Cellxpert has for the ‘industry standard’ of affiliate marketing in the iGaming sector.  SBC News caught up with CEO and Founder Assaf Dor (pictured above), who took us through some of …

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