February 9, 2021
As Google prepares to introduce some drastic changes to its Chrome browser, Cellxpert CEO Assaf Dor looks at how these updates will impact the future of affiliate and performance marketing. Until recently, the online advertising landscape has relied heavily on third party cookies to track user behaviour and conversions across the web. However, with the upcoming update to the Google …
Read More »January 12, 2021
The need to present clearer, more transparent player data for affiliates and provide a stronger management layer for operators to mitigate new regulatory requirements is behind the vision that Cellxpert has for the ‘industry standard’ of affiliate marketing in the iGaming sector. SBC News caught up with CEO and Founder Assaf Dor (pictured above), who took us through some of …
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| IDE | 1 year 24 days | Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile. |
| loc | 1 year 1 month | AddThis sets this geolocation cookie to help understand the location of users who share the information. |
| NID | 6 months | NID cookie, set by Google, is used for advertising purposes; to limit the number of times the user sees an ad, to mute unwanted ads, and to measure the effectiveness of ads. |
| test_cookie | 15 minutes | The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. |
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