Tag Archives: Golf Event Centre

Eireann Kelly, IMG ARENA: Golf’s in-play revolution

Eireann Kelly, IMG ARENA, at Betting on Sports Europe

Ahead of his appearance on the Betting on Golf panel at this week’s Betting on Sports Europe conference, IMG ARENA product director Eireann Kelly discusses the game-changing product that has transformed in-play betting on the sport.      SBC: Golf has lagged behind other sports as an in-play betting event. Why is that changing? Eireann Kelly: It is one of the most …

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Freddie Longe: IMG ARENA paves the way for new revenue streams

SBC News Freddie Longe: IMG ARENA paves the way for new revenue streams

Having recently broadened its Sports Media product portfolio with the launch DP World Tour ShotTracker, it’s busy times for IMG ARENA. Executive VP and Managing Director Freddie Longe took time out to talk about all things IMG ARENA and what lies in store for 2022. Last month saw IMG ARENA launch ShotTracker, a highly-sophisticated new media data product that provides …

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