Following the Italian national team’s failure to qualify for a second successive football World Cup, we examine the Italian sports betting market and ask what impact the shock non-participation will have on betting revenues in the country that is famed for its football fanaticism. SBC:The World Cup is the biggest sporting event on the global calendar and a key period …
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An expanding alternative – the rise of virtual sports in Italy and across the world
The COVID-19 pandemic has led to a surge in the popularity of virtual sports as a betting commodity throughout 2020 and into 2021, as real world competitions moved behind closed doors or were postponed altogether. This has occurred globally, but some national markets in particular have seen a significant spike in virtual sports viewership and associated betting activity. Hosting a …
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