Brand ambassadors and sponsorship deals are regularly used by betting operators as a key marketing strategy. However, maximising the reach of these deals is a conundrum that many are still yet to fully solve. With the recent acquisition of Carl Frampton, online casino and betting operator 32Red strengthened its already extensive portfolio of brand ambassadors, in the process affirming its strong partnership with …
Read More »Tag Archives: gerry murray
32Red acquires ‘The Jackal’ as brand ambassador
32Red has announced a multi-fight deal with Carl Frampton, for Northern Ireland’s first two-weight world champion to become a brand ambassador for its online casino brand. As part of the partnership, which kicks off with this Saturday’s ‘Frampton Reborn’ card from The SSE Arena in Belfast, Frampton will provide regular content for the 32Red blog and social channels. Frampton is …
Read More »Listen To The Man crowns successful day for bettingexpert
We are hoping that 32Red enjoy better success at the Grand National this weekend, after Director of Brand & Acquisition Gerry Murray managed just a single short-price winner at Wincanton. Murray now assumes an unwanted position at the bottom of the Tipster Challenge 2016/17, which has been sponsored by the professional in-house and third party tipping service Betting Gods. It …
Read More »32Red targets Wincanton winners in Grand National week
With just four weeks to go in the Tipster Challenge 2016/17, sponsored by Betting Gods, Gerry Murray is the latest expert to challenge AppBet’s Sarah Shannon for top spot. The Director of Brand & Acquisition for 32Red, the operator subject to an outright cash offer from Kindred Group, has provided expert tips for today’s seven race card at Wincanton. In …
Read More »32Red ambassador lands winner on Ruby Thursday at Cheltenham
The bookies may have enjoyed the upper hand across the first two days at Cheltenham, but the punters struck back thanks to an incredible Ruby Walsh and Willie Mullins quadruple on day three. After heading into the day without a victory, the famous horse racing duo made a quick start by prevailing in the JLT Novices’ Chase on Yorkhill (6/4), …
Read More »