UK independent bookmaker Betfred has hired sports media agency JDG Sport to help optimise its title sponsorship of rugby league’s ‘2017 Super League’ season (start date 9 February). JDG, a content marketing specialist, will promote Betfred as title sponsor and best bookmaker for UK Rugby League. The partnership sees Betfred take up significant coverage on JDG’s loverugbyleague.com portal, the UK’s biggest …
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