The Advertising Standards Authority (ASA) has embraced new AI systems to proactively identify breaches of the UK Advertising Codes. For Legal Eye, Gemma Boore, Gambling Regulatory Counsel for Harris Hagan reviews the outcome of three ASA disputes on the promotion of betting content, and how AI detection will challenge operators’ management of marketing campaigns… Traditionally, the Advertising Standards Authority (“ASA”) …
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The reference of ‘cryptoassets’ in the White Paper, reflects the UK government’s undecided stance on governing cryptocurrency adoption as such DCMS cites the absence of specific laws barring their use for online gambling firms. Hilary Stewart-Jones, technology and digital consultant at Harris Hagan, provides an expert end-to-end breakdown on crypto disciplines remit and boundaries within UK gambling laws. ___________ Adopting …
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Gemma Boore of Harris Hagan explains the strong appeal test, considers the impact of recent rulings by the Advertising Standards Authority (“ASA”), and shares top tips for those that want to comply with the strong appeal test when advertising sports betting to UK customers. __________________________ Half-a-year has passed since the introduction of the “strong appeal” test for gambling advertisements, and …
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Sky Bet’s decision to close its affiliate hub has been the hot topic of the week in online betting and gaming and it’s one which will get great scrutiny at next week’s Betting on Sports Conference. The closure of Sky’s affiliate programme has the potential to send ripples throughout the industry on several levels, which is why the issue will …
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International law firm Mishcon de Reya has confirmed the appointment of Gemma Boore as Associate for its betting & gaming legal services department. Boore joins Mishcon de Reya from competitor Bates Wells Braithwaite, where she served as legal advisor for start-ups, technology and venture financing, and has gained prior industry experience advising sector Plc enterprises. As Mishcon de Reya Gambling …
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