Sky Bet is the latest bookmaker to be penalised by the Advertising Standard Authority (ASA) monitoring of gambling-related ads/content deemed likely to have a ‘strong appeal to under-18 audiences’. The bookmaker’s adverts have been review on information collected by the Active Ad Monitoring system. This system employs AI to actively identify online advertisements that could potentially violate regulations. In this …
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Sky Bet pulls Commentator Bingo market following Twitter backlash
Sky Bet terminated its novelty ‘Commentator Bingo’ betting market ahead of Sunday’s Premier League clash between Manchester United vs Liverpool after Twitter users highlighted a number of concerns. The novelty market allowed punters to bet on the ‘exact words and phrases’ used by Sky Football matchday commentators Martin Tyler, Gary Neville and Jamie Carragher. Twitter users expressed their disbelief that …
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