Content marketing is hugely successful in the sports betting sector, but can it work in the same way for casino games? Scott Longley investigates. Casino occupies a curious position within the online gambling universe. While all the evidence shows that the category of gaming is by far the largest vertical in revenue terms, it remains a product which to a degree …
Read More »Tag Archives: gamification
Gamification+ workshop comes to Brighton
Gamification+ Ltd is delivering an interactive workshop on how to apply the cutting edge techniques of gamification to marketing. Gamification is the process of making activities more game like, and is a particularly useful way of applying game design theories to everyday situations, especially marketing. The workshop is being held at 68 Middle Street in Brighton, UK. The course will …
Read More »Yggdrasil Gaming enters Casino Room
Yggdrasil Gaming has signed a partnership with Casino Room, an innovative casino where every spin takes players one step further in an intergalactic quest to earn points, badges and freespins. Casino Room, which is owned and operated by Ellmount Gaming Limited, will receive Yggdrasil’s entire casino games portfolio and Infinite API for gamification. Fredrik Elmqvist, CEO of Yggdrasil Gaming, said: …
Read More »