Tag Archives: Frosmo

Matt Buff: Frosmo – Personalisation is the tool to balance complex marketing conditions

Adjusting to increased regulatory demands, how should betting incumbents balance the delicate relationship between personalised engagements and their customer compliance duties? Acknowledging tougher conditions, Matt Buff, igaming Digital Growth lead for Frosmo, tells SBC that effective personalisation is still an operator’s best tool for making informed operational decisions. _____________________ SBC: Hi Matt, Can you explain Frosmo’s personalisation software to our …

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Final Call…RSVP your place for the Manila Social @ Salon de Ning 18 March!

Today is the last chance to RSVP your place at the Manila Social hosted at the Salon de Ning at Peninsula Hotel Makati, for what promises to be an epic networking and partying night before the start of the iGaming Asia Congress in Macau! SBC and Asia Gaming Brief (AGB) expect a full turnout for this Social, so all networkers …

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Equiom’s Peter Greenhill: ‘a very different player experience required in Asia’

Peter Greenhill, recently recruited as Head of eBusiness by Equiom Group, explains how his new firm fits into the gaming eco-system and why it decided to become a sponsor of the Asian Spring Social, organised by AGBrief and SBC.  SBC: Hi Peter, great to catch up. As a gaming and eBusiness leadership veteran, what attracted you to join the Equiom Group …

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