The enduring popularity of NASCAR in the US makes the sport increasingly attractive to sponsors, with a growing list of domestic and international operators exploring the space, including established European firms. Matt Stallknecht, Senior Business Development Executive of German-founded Tipico, discussed with SBC News the sportsbook’s recent deal with Front Row Motorsports (FRM), the potential of NASCAR as a sponsorship …
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Tipico increases NASCAR presence in Truck Series car sponsorship
Tipico Sportsbook has partnered with Front Row Motorsports (FRM) to sponsor the No. 38 Ford F-150 in the NASCAR CRAFTSMAN Truck Series (NCTS) race. With the race taking place on 8 July at the Mid-Ohio Sports Car Course, the German bookmaker’s US-facing brand will offer new users in Ohio, New Jersey, Colorado, and Iowa an exclusive welcome offer called ‘Ride …
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