The Telegraph Group will optimise its online digital sports content utilising Fresh8 Gaming contextual advertising software, as the media owner bids to create dynamic sports content for its viewers. Utilising Fresh8 software, The Telegraph details that it registered record acquisition results for the Floyd Mayweather v Conor McGregor bout in Las Vegas on 26 August. The publishing group will now …
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Amaya Inc sports betting subsidiary BetStars has partnered with industry content and dynamic advertising specialists Fresh8 Gaming to optimise the targeting of its programmatic marketing campaigns. Fresh8 technology has been selected to drive optimal targeting with improved messaging relevancy by delivering personalised adverts to individual users and segments. Zeno Ossko, Managing Director of BetStars, commented on Fresh8 technology, “We were …
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Former Adjarabet CMO Lasha Machavariani will provide an overview of gambling in the region of CIS and Georgia, the history behind the regulated market in the region, and an update on the major players and opportunities in the country at next week’s SBC Betting Forum. A long-term ambassador for SBC Global, Machavariani is one of 15 leading industry speakers taking to the stage in the inaugural …
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Coral has partnered with Fresh8 Gaming to launch a dynamic video advertising product across their digital video campaigns, which includes both Facebook and YouTube. The bookmaker will use Fresh8 technology to power auto-generated videos with real time offers and odds across their digital display and to push their affiliate advertising partnerships. The Fresh8 video platform enables a sports betting operator …
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BetVictor has announced a new partnership deal with Fresh8 Gaming, the ad-tech company specialising in the sports betting industry. This partnership demonstrates BetVictor’s ongoing commitment to providing its customers with a simple and intuitive betting experience. Utilising the new technology will enable all targeted adverts to be delivered to players across any market or sport, and across any BetVictor platform. …
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