Tag Archives: Fresh Eight

Sportradar appoints Lynn S McCreary to strengthen legal team

SBC News Sportradar appoints Lynn S McCreary to strengthen legal team

Sportradar has strengthened its legal department by appointing Lynn S. McCreary as Chief Legal Officer, as the company continues to press ahead with international growth. McCreary brings over three decades of experience in legal, business and executive leadership roles to Sportradar, having worked at financial services and payments firm Fiserv for 11 years, serving in the capacity of CLO since …

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Sportradar acquires InteractSport in third takeover of 2021

SBC News Sportradar acquires InteractSport in third takeover of 2021

Sportardar has made its third commercial takeover of 2021 by acquiring InteractSport, which will allow the supplier to strengthen its data and content offering across Oceania and Asia. InteractSport is an official partner of Cricket Australia, and also provides services to the England and Wales Cricket Board (ECB) – which will allow Sportradar to grow its presence across these markets, as …

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Fresh Eight deal strengthens Sportradar’s marketing services

Fresh Eight

Sportradar has completed the acquisition of personalised messaging platform Fresh Eight, whose current operator clients include FanDuel, Entain, William Hill and LeoVegas. The acquisition is a further boost to Sportradar’s suite of marketing services, which already includes ad:s – a platform providing highly targeted programmatic advertising for betting and gaming businesses. Sportradar said that the Fresh Eight deal strengthens its …

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