Sky Betting & Gaming subsidiary Sky Bet has announced that it has signed a multi-year deal with industry ad-serving software provider Fresh 8 Gaming (Fresh 8), which will see the sports betting operator use its next generation advertising platform. Utilising Fresh 8’s content intelligent personalised ad-serving platform, Sky Bet will look to drive player engagement and acquisition across its product …
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Andrew Sharland – Fresh 8 Gaming – bringing innovation to igaming content
Mobile content optimisation start-up Fresh 8 Gaming, a finalist at this year’s Betting on Football Awards, aims to improve player acquisition by using dynamic advertising widgets combined with data and geo-location mapping in order to serve the viewer better targeted messaging with regards to igaming and sports betting products. This week, Team SBC catches up with Andrew Sharland Managing Director …
Read More »Bet365 named Best Football Bookmaker
Bet365 picked up the Best Football Bookmaker title at the inaugural Betting on Football Awards last week, outpacing the competition with 35% of the popular vote. Bet365 took the award, sponsored by BetConstruct, ahead of the four other finalists: BetVictor, Paddy Power, Pinnacle Sports and SkyBet. On behalf of Bet365, James Woods, Head of Performance Marketing, collected the award from …
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