Tag Archives: #FreeTeamYP

Cillian Barry: SportCaller – Making ‘free-to-play’ a viable option for bookmakers

As an industry discipline, free-to-play (FTP) mechanisms have had a difficult relationship with bookmakers and their day-to-day operations. Nevertheless, Dublin-based games developer SportCaller believes that its tailored FTP portfolio has cracked the conundrum of offering free incentives for building audiences and effective engagement.  SBC speaks to Cillian Barry, Founder & MD of SportCaller, on why FTP is still a relevant …

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YouPorn’s esports Team YP in breach of ESL rules

The YouPorn sponsored esports team, Team YP, has been banned by the Electronic Sports League (ESL) as it is in breach of the organisation’s advertising rules.  In a statement issued to VentureBeat by the ESL this was what was said on the matter: “Advertising pornography is not legal in the markets we operate in, and the vast majority of partners …

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