Tag Archives: Free-to-Play

John Gordon, Incentive Games: we’re banning the dreaded F-word … here’s why

SBC News John Gordon, Incentive Games: we’re banning the dreaded F-word … here’s why

Writing for SBC News, John Gordon dispels the myths that Incentive Games is a Free-to-Play games provider as he walks us through the company’s unique business model. I’m banning the phrase ‘free-to-play’ in the Incentive Games office. Yes, I know what you’re thinking: “But isn’t that exactly what you do?” No. Let me explain… Some people, when they hear F2P, …

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Cillian Barry: SportCaller – Making ‘free-to-play’ a viable option for bookmakers

SBC News Cillian Barry: SportCaller - Making 'free-to-play' a viable option for bookmakers

As an industry discipline, free-to-play (FTP) mechanisms have had a difficult relationship with bookmakers and their day-to-day operations. Nevertheless, Dublin-based games developer SportCaller believes that its tailored FTP portfolio has cracked the conundrum of offering free incentives for building audiences and effective engagement.  SBC speaks to Cillian Barry, Founder & MD of SportCaller, on why FTP is still a relevant …

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