Tag Archives: Free Bets

Snapshot – how bookies are using free bets with football

EPFL - Copyright: ayvengo / 123RF Stock Photo

At last year’s European Championships in France, enhanced odds for new customers around the biggest games was recognised as the ‘go to’ offer for leading operators. Now, at a time where high profile ‘season-defining’ matches are coming thick and fast, we cast our eye over the football specific bookmaker offers demanding market attention. Whilst the standard welcome offer of matched …

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HMRC provides more detail on freeplay taxation changes

The UK tax authority HMRC has declared that it intends to implement new regulations relating to industry free bets, bonuses and ‘discounted’ gaming. Updating the industry, HMRC detailed that the government would proceed with a ‘slightly revised option’ of its initial proposals in its incoming 2017 ‘Finance Bill’ in which it aims to reduce stakeholder burdens, whilst still achieving its …

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Unibet results hit by currency conversion

Swedish operator Unibet has been hit by the exchange rate fluctuations across Europe, meaning that the company’s Q4 results are much flatter than its performance suggested. As it is listed on the London Stock Exchange, Unibet declares in pounds sterling, with gross winning revenues of £78.0m for the quarter, only slightly up on the £74.4m generated in Q4-2013. However in …

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Free bet promotions an easy target as operators hide real inefficiencies

  A look at the free bets and bonusing player incentive debate amid the challenges of UK Poc on igaming operators The UK online gambling industry is set to undertake its first operational month under the new taxation imposed by the Point of Consumption (PoC) tax. Throughout 2014 the PoC and its definite revenue impact has driven industry agenda, commentary …

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ASA seeks industry rethink of Free Bets promotions

The UK Advertising Standards Authority (ASA) has asked for the gambling  and sports betting industries to rethink its promotion and advertising terminology with regards to “Free Bets” promotions. ASA, the UK advertising watchdog, stated that after a review of UK gambling advertising complaints, it had found public concerns with regards to Free Bets and Free Money promotions. Central to the …

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ASA unimpressed at Ladbrokes Exchange loyalty scheme

The Advertising Standards Authority has warned Ladbrokes after an online sales promotion breached several articles of its CAP Code. The independent regulator and watchdog said the ad, which stated “UP TO £500! IN FREE BETS ON LADBROKES EXCHANGE”, did not make the extent of the commitment and limitation clear. In order to receive the maximum of £500 free bets, the …

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ASA Ban BET365 TV Advert

Bet365 are the latest sports betting operator to have had their television advertisement banned by the UK’s Advertising Standards Agency (ASA). The advertising compliance board for UK terrestrial and digital broadcast services, found the Bet365 digital and television advert promoting a ‘Free Bet Offer’ to be misleading to UK audiences. The television and online format displayed on UK TV public …

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