Frankie Dettori enjoyed yet another successful day at the Royal Ascot festival yesterday, guiding Stradivarius to a second successive Gold Cup victory, while also winning the first four races on Ladies’ Day, leaving bookmakers to breathe a slight sigh of relief. Following the four successive wins yesterday, it has been reported that the jockey was close to costing betting operators …
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Windsor and Eton Brewery has announced a new link-up with QIPCO British Champions Day, which will give customers and landlords of pubs around London and the Thames Valley a chance to win tickets to “Britain’s richest ever race-day”. The promotion, which is to run over the course of the next six weeks, requires customers to upload a picture of themselves …
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Leading omni-channel supplier Playtech has launched a new casino games suite, linked to a series of timed jackpots with guaranteed daily wins. The suite, created to celebrate the champions of the global sporting world, will be launched alongside high-profile events such as the Cheltenham Festival, the Grand National and the World Cup. In an industry first, each game in the …
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“One thing with Fred is that he gives everyone a chance, whether you’re a millionaire or whether you’re skint. He gives you a chance to win, and that’s what the man’s about – value.” – Gary Wiltshire, pundit and bookmaker Part Two of the Betfred story (see part one here) looks at how the company flourished. Before long Fred Done’s …
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William Hill has agreed a one-year partnership with ITV to become the programme sponsors of the broadcaster’s new racing coverage. The bookmaker will sponsor almost 100 days of live racing across the main channel and ITV4, in addition to a magazine preview programme on ITV4 featuring bespoke William Hill idents. ITV’s racing coverage will be led by the former Sky …
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Presenting its full broadcast schedule for UK racing in 2017, ITV Sports has revealed Frankie Dettori and Victoria Pendleton as new members of its ‘ITV Racing team’. ITV who takes over UK racing terrestrial broadcast from Channel 4 in January 2017, announced that legendary champion jockey Dettori would take on the role of ‘racing expert’. Pendleton a two-time Great British …
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Playtech has secured a deal to supply PokerStars with a range of its popular slot titles. The deal extends the relationship between the two companies, as PokerStars is already served by Quickspin, the Swedish games developer acquired by Playtech for €50 million in May 2016. Amaya’s PokerStars brand has already launched slot titles ‘White King’, ‘Frankie Dettori’ and ‘Greta Blue’ …
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Following an incident which saw legendary jockey Frankie Dettori dislodged from his racehorse at Newmarket, the British Horseracing Authority (BHA) has moved to ‘indefinitely’ suspend all types of drones being used in UK racetracks. Dettori who was riding ‘Oh So Terrible’, stated that the horse had been spooked by the noise made by a camera drone flying nearby which caused …
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Ladbrokes have launched a new website feature, Best Odds Guaranteed PLUS, for all UK and Irish horse racing meetings. With Best Odds Guaranteed PLUS, if you take a price and the SP is bigger, Ladbrokes will boost your price beyond the SP. For instance, if you take a bet at 7/2, but the SP returns 4/1, you’ll get paid at 9/2. This …
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Ladbrokes has unveiled legendary champion jockey and TV personality Frankie Dettori as its new brand ambassador. Popular sporting figure Dettori will become the face of Ladbrokes new marketing and brand initiatives. Ladbrokes marketing stated that it wanted to fully integrate Dettori’s unique character and personality within its brand. The operator is aiming to create a distinct ambassador partnership with higher …
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