Betway has encouraged sports fans to trust their convictions after launching ‘The Hunch’, the operator’s first marketing campaign in partnership with Saatchi & Saatchi. Three new 30-second TV adverts – supported across social, display, radio and print – will introduce brand character ‘The Hunch’ as a “charming, larger than life figure who charismatically occupies a part of every betting punter’s …
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