William Hill has agreed a one-year partnership with ITV to become the programme sponsors of the broadcaster’s new racing coverage. The bookmaker will sponsor almost 100 days of live racing across the main channel and ITV4, in addition to a magazine preview programme on ITV4 featuring bespoke William Hill idents. ITV’s racing coverage will be led by the former Sky …
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Frankie Dettori & Victoria Pendleton get racing seats with ITV
Presenting its full broadcast schedule for UK racing in 2017, ITV Sports has revealed Frankie Dettori and Victoria Pendleton as new members of its ‘ITV Racing team’. ITV who takes over UK racing terrestrial broadcast from Channel 4 in January 2017, announced that legendary champion jockey Dettori would take on the role of ‘racing expert’. Pendleton a two-time Great British …
Read More »ITV plans 40 days of racing coverage in 2017
UK terrestrial broadcaster ITV has confirmed that it will show 40 days of racing on its main channel in 2017. ITV who secured UK racing terrestrial rights in January 2016, will begin coverage of the sport on New Year’s Day with its first broadcast on ITV from Cheltenham. Adding racing to its sports content, ITV will gain exclusive coverage of …
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