Tag Archives: Foxy Games

Entain deploys Graphyte CX across all UK igaming brands

Industry CX and innovation studio Graphyte AI has secured a major partnership extension as Entain Plc confirms that it will continue to utilise Graphyte as its lead customer personalisation software provider. The FTSE100 gambling group begun to work with Graphyte in 2019, charged with developing a customised real-time personalisation platform for Ladbrokes Casino. The partnership has been expanded to include …

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ASA deems Foxy Games advert ‘irresponsible’ but dismisses Betfair Casino complaint

The Advertising Standards Authority (ASA) has upheld one complaint against Foxy Games, ruling that its advert was ‘irresponsible’, while also dismissing another complaint against a Betfair Casino ad. One complainant raised concerns over a paid-for Google search ad for Foxy Games, seen on July 11, 2020, which was displayed when the search term ‘make money online’ was used, and stated …

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