August 31, 2022
Brazil’s Ministry of Justice is to launch an investigation into the commercial partnerships of sports clubs and media owners struck with online sportsbook operators. The investigation is due to concerns by SENACON – the National Consumer Secretariat – that such arrangements were agreed upon without Brazil having finalised the laws and standards that will be applied to its pending federal …
Read More »July 28, 2022
Fluminense has renewed its partnership with Betano, as the sports betting brand maintains focus on its sports-oriented marketing strategy. The extension of the ‘master sponsorship’ until June 2025 will see Betano retain its presence on the front of the Brazilian Serie A club’s jerseys. Additionally, the collaboration will also involve a fan engagement element – ‘various activations’ are apparently in …
Read More »September 15, 2021
Betano has signed an agreement with FC Porto, becoming the club’s betting partner and gaining front-of-shirt sponsorship of its handball team. The deal is the second major betting partnership signed between the Kaizen Gaming-owned sports betting brand, following on from its agreement with FC Porto’s Lisbon-based rivals Benfica and Sporting CP as well as SC Braga, Marítimo and Os Belenenses. …
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