Tag Archives: FIDE

Unibet ‘chess proposition’ triggers Norway drama

A potential tie-up between Norges Sjakkforbund (NSF) – Norway’s Chess Federation – and online bookmaker Unibet may turn into a political showdown for multiple national stakeholders. Norwegian media reports that NSF has been approached by Kindred Group Plc’s flagship sportsbook property Unibet, offering the federation a NOK 50 million (€5m) partnership – Norwegian Chess’ biggest ever sponsorship. Reacting to the news, …

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Unibet hails enthralling FIDE World Chess showdown

The unprecedented success of this November’s Fide World Chess Championship match between Norway’s Magnus Carlsen vs American Fabiano Caruana – has been branded as one of Unibet’s most successful sports sponsorships. Following 51-hours of play featuring 12 drawn matches, FIDE’s London event has been labelled by chess aficionados as the sport’s ‘tour de force’, rivalling the all-time classic matches of …

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Unibet expects big returns from chess revival

Supporting its sponsorship of the FIDE World Chess Championship held at The College London (9-28 November), Unibet details that it will cater the most comprehensive chess markets inventory for its customers. This August, Unibet marketing confirmed that it had become the first betting operator to sponsor a FIDE championship as Norwegian chess master Magnus Carlsen faces American challenger Fabiano Caruana over a 12-round …

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Unibet secures ‘opening move’ sponsoring FIDE World Chess London 2018

Kindred Group Plc European sports betting subsidiary Unibet has broadened its sponsorship portfolio confirming that it has become the official betting partner to the ‘FIDE World Chess Championship Match’ (London 9-28 November). The bookmaker confirms a ‘ground-breaking deal’ with principal organiser World Chess, becoming the first betting partner of a FIDE syndicated event. World Chess expects a sell-out crowd for …

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