Tag Archives: FIDE

Grandmaster Carlsen leads Team Kindred at the FIDE Corporate Chess Championship

Chess Grandmaster Magnus Carlsen will represent ‘Team Kindred’ at the inaugural edition of the ‘FIDE Online World Corporate Chess Championships’.  This weekend (19-21 February), world chess governing body FIDE will host its first corporate championships with a reported 288 company teams registered, as 1,467 players compete to win the online rapid chess tournament. Kindred Group has confirmed its tournament participation …

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Superbet sponsors Grand Chess Tour’s 2021 return

The Grand Chess Tour (GCT) has announced its 2021 schedule, returning to action from its 2020 hiatus due to global pandemic circumstances. Recognised as world chess’ most prestigious tour series, the GCT sees FIDE’s 12 leading ‘Grandmasters’ and wild card entries compete in five tournaments featuring ‘classical’ and ‘rapid&blitz’ (10-and-3 minute clocks) game formats. Romanian bookmaker Superbet has announced that …

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Unibet ‘chess proposition’ triggers Norway drama

A potential tie-up between Norges Sjakkforbund (NSF) – Norway’s Chess Federation – and online bookmaker Unibet may turn into a political showdown for multiple national stakeholders. Norwegian media reports that NSF has been approached by Kindred Group Plc’s flagship sportsbook property Unibet, offering the federation a NOK 50 million (€5m) partnership – Norwegian Chess’ biggest ever sponsorship. Reacting to the news, …

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Unibet hails enthralling FIDE World Chess showdown

The unprecedented success of this November’s Fide World Chess Championship match between Norway’s Magnus Carlsen vs American Fabiano Caruana – has been branded as one of Unibet’s most successful sports sponsorships. Following 51-hours of play featuring 12 drawn matches, FIDE’s London event has been labelled by chess aficionados as the sport’s ‘tour de force’, rivalling the all-time classic matches of …

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Unibet expects big returns from chess revival

Supporting its sponsorship of the FIDE World Chess Championship held at The College London (9-28 November), Unibet details that it will cater the most comprehensive chess markets inventory for its customers. This August, Unibet marketing confirmed that it had become the first betting operator to sponsor a FIDE championship as Norwegian chess master Magnus Carlsen faces American challenger Fabiano Caruana over a 12-round …

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Unibet secures ‘opening move’ sponsoring FIDE World Chess London 2018

Kindred Group Plc European sports betting subsidiary Unibet has broadened its sponsorship portfolio confirming that it has become the official betting partner to the ‘FIDE World Chess Championship Match’ (London 9-28 November). The bookmaker confirms a ‘ground-breaking deal’ with principal organiser World Chess, becoming the first betting partner of a FIDE syndicated event. World Chess expects a sell-out crowd for …

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