Tipico has strengthened its brand visibility in the burgeoning North American sports betting market, entering into an agreement with Major League Soccer (MLS) franchise Columbus Crew. The agreement will see the German operator become a founding level partner as well as official betting partner of the club, based on the capital city of Ohio, receiving entitlement rights to the franchise …
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188bet secures two top-flight sponsorship arrangements
Asia-focused sports betting operator 188Bet has forged partnerships with two top-flight European football clubs, Liverpool FC and FC Bayern Munich. The three-year agreements with the Premier League and Bundesliga clubs will enable 188Bet to significantly enhance its European sports-oriented branding and marketing operations. Marking 188Bet’s first Premier League sponsorship in five years, the operator will gain brand awareness across Asia …
Read More »Tipico maintains German market lead with Bayern Munich renewal
German sports betting operator Tipico has further strengthened its position in the country’s gambling and sports sponsorship sectors via a renewal of its agreement with FC Bayern Munich. The extended partnership will allow Tipico to continue to take advantage of brand exposure and advertising opportunities at the Bundesliga club’s 75,000-seater Allianz Arena stadium, which regularly appears in widely-watched domestic and …
Read More »Gerard Piqué takes on Strategic Advisor position at Sorare
Fantasy football operator Sorare has gained a new Strategic Advisor in FC Barcelona and Spanish national team defender Gerard Piqué. Sorare is hopeful that Piqué’s contribution, in addition to the “significant investment” he has made in the company, will help expand its global presence and reach new fan bases across the world. Furthermore Piqué and his new colleagues at Sorare …
Read More »Tipico scores German Football League sponsorship coup
Tipico has agreed a sponsorship deal with the German Football League (DFL) until the end of the 2020/21 season. As part of the agreement, which was brokered with the Bundesliga International subsidiary of the DFL and is effective immediately, the online casino and sports betting provider will receive rights to use the leagues’ respective logos in its advertising campaigns. From …
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