January 17, 2025
Josh Linforth, Chief Revenue Officer at Genius Sports, tells SBC why marketing teams should continue embracing omnichannel strategies as the best way to engage iGaming customers across multiple platforms. An omnichannel focus is essential in markets such as Brazil, where targeted 360-degree campaigns are crucial for standing out from the competition. The term “omnichannel” might sound like marketing jargon, but …
Read More »| Cookie | Duration | Description |
|---|---|---|
| __cfruid | session | Cloudflare sets this cookie to identify trusted web traffic. |
| _csrf | session | This cookie is essential for the security of the website and visitor. It ensures visitor browsing security by preventing cross-site request forgery. |
| ARRAffinity | session | ARRAffinity cookie is set by Azure app service, and allows the service to choose the right instance established by a user to deliver subsequent requests made by that user. |
| ARRAffinitySameSite | session | This cookie is set by Windows Azure cloud, and is used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session. |
| AWSALBCORS | 7 days | This cookie is managed by Amazon Web Services and is used for load balancing. |
| AWSELB | session | Associated with Amazon Web Services and created by Elastic Load Balancing, AWSELB cookie is used to manage sticky sessions across production servers. |
| cf_ob_info | past | The cf_ob_info cookie is set by Cloudflare to provide information on HTTP Status Code returned by the origin web server, the Ray ID of the original failed request and the data center serving the traffic. |
| cf_use_ob | past | Cloudflare sets this cookie to improve page load times and to disallow any security restrictions based on the visitor's IP address. |
| CONSENT | 2 years | YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. |
| cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category . |
| cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
| cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
| cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
| cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
| cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
| csrftoken | 1 year | This cookie is associated with Django web development platform for python. Used to help protect the website against Cross-Site Request Forgery attacks |
| JSESSIONID | session | The JSESSIONID cookie is used by New Relic to store a session identifier so that New Relic can monitor session counts for an application. |
| PHPSESSID | session | This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed. |
| TS018bddb2 | session | Wix sets this cookie for security and anti-fraud purposes. |
| viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
| VISITOR_INFO1_LIVE | 5 months 27 days | A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. |
| vuid | 2 years | Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website. |
| YSC | session | YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. |
| yt-remote-connected-devices | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
| yt-remote-device-id | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
| yt.innertube::nextId | never | This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen. |
| yt.innertube::requests | never | This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen. |
| Cookie | Duration | Description |
|---|---|---|
| __cf_bm | 30 minutes | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| bcookie | 2 years | LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID. |
| bscookie | 2 years | LinkedIn sets this cookie to store performed actions on the website. |
| bwid | 1 year | This cookie is set by the provider The Guardian. This cookie is used for embedding The Guardian video player. |
| lang | session | LinkedIn sets this cookie to remember a user's language setting. |
| lidc | 1 day | LinkedIn sets the lidc cookie to facilitate data center selection. |
| mgref | 1 year | This cookie is set by Eventbrite to deliver content tailored to the end user's interests and improve content creation. It is also used for event-booking purposes. |
| mgrefby | 1 year | This cookie is set by Eventbrite to deliver content tailored to the end user's interests and improve content creation. It is also used for event-booking purposes. |
| PBSECURESUSID | session | This cookie is set by the provider Podbean. This is a session cookie used to verify that the users are on secure sessions. It helps iin implementing audio files on the website. |
| S | 1 hour | Used by Yahoo to provide ads, content or analytics. |
| UserMatchHistory | 1 month | LinkedIn sets this cookie for LinkedIn Ads ID syncing. |
| vsid | 30 minutes | This cookie supports the website's live support provider. |
| Cookie | Duration | Description |
|---|---|---|
| _gat | 1 minute | This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites. |
| AWSALB | 7 days | AWSALB is an application load balancer cookie set by Amazon Web Services to map the session to the target. |
| AWSELBCORS | 5 minutes | This cookie is used by Elastic Load Balancing from Amazon Web Services to effectively balance load on the servers. |
| G | 1 year | Cookie used to facilitate the translation into the preferred language of the visitor. |
| SERVERID | session | This cookie is set by Slideshare's HAProxy load balancer to assign the visitor to a specific server. |
| Cookie | Duration | Description |
|---|---|---|
| __gads | 1 year 24 days | The __gads cookie, set by Google, is stored under DoubleClick domain and tracks the number of times users see an advert, measures the success of the campaign and calculates its revenue. This cookie can only be read from the domain they are set on and will not track any data while browsing through other sites. |
| _cb | never | This cookie stores a visitor's unique identifier for Chartbeat tracking on the site. |
| _cb_svref | never | Chartbeat sets this cookie to store the original referrer for the site visitor. This cookie expires after 30 minutes but the timer is reset if the visitor visits a new page on the site before the cookie expires. |
| _chartbeat2 | never | Chartbeat sets this cookie to store information about when a visitor has visited the site before. This helps to distinguish between new, returning, and loyal visitors. |
| _ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
| _gat_UA-15039508-8 | past | A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to. |
| _gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
| _hjAbsoluteSessionInProgress | 30 minutes | Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie. |
| _hjFirstSeen | 30 minutes | Hotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user. |
| _hjid | past | This is a Hotjar cookie that is set when the customer first lands on a page using the Hotjar script. |
| _hjIncludedInPageviewSample | 2 minutes | Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's pageview limit. |
| _hjIncludedInSessionSample | 2 minutes | Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's daily session limit. |
| _s | 1 year | This cookie is associated with Shopify's analytics suite. |
| ajs_anonymous_id | never | This cookie is set by Segment to count the number of people who visit a certain site by tracking if they have visited before. |
| ajs_group_id | never | This cookie is set by Segment to track visitor usage and events within the website. |
| ajs_user_id | never | This cookie is set by Segment to help track visitor usage, events, target marketing, and also measure application performance and stability. |
| at-rand | never | AddThis sets this cookie to track page visits, sources of traffic and share counts. |
| BBC-UID | 1 year | This cookie is used to store a unique identifier to determine the number of unique users for various parts of bbc.co.uk. |
| BrowserId | 1 year | This cookie is used for registering a unique ID that identifies the type of browser. It helps in identifying the visitor device on their revisit. |
| UID | 2 years | Scorecard Research sets this cookie for browser behaviour research. |
| undefined | never | Wistia sets this cookie to collect data on visitor interaction with the website's video-content, to make the website's video-content more relevant for the visitor. |
| uvc | 1 year 1 month | Set by addthis.com to determine the usage of addthis.com service. |
| Cookie | Duration | Description |
|---|---|---|
| __Host-GAPS | 2 years | This cookie allows the website to identify a user and provide enhanced functionality and personalisation. |
| _fbp | 3 months | This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. |
| _kuid_ | 5 months 27 days | The cookie, set by Krux Digital, registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. |
| fr | 3 months | Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. |
| IDE | 1 year 24 days | Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile. |
| loc | 1 year 1 month | AddThis sets this geolocation cookie to help understand the location of users who share the information. |
| NID | 6 months | NID cookie, set by Google, is used for advertising purposes; to limit the number of times the user sees an ad, to mute unwanted ads, and to measure the effectiveness of ads. |
| test_cookie | 15 minutes | The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. |
| Cookie | Duration | Description |
|---|---|---|
| __Secure-ENID | 1 year 1 month | No description |
| _hjSession_1089452 | 30 minutes | No description |
| _hjSessionUser_1089452 | 1 year | No description |
| _pinterest_ct_ua | 1 year | No description available. |
| _v__chartbeat3 | never | No description available. |
| AN | 1 month | No description available. |
| AnalyticsSyncHistory | 1 month | No description |
| AS | session | No description available. |
| AWSALBTG | 7 days | No description available. |
| AWSALBTGCORS | 7 days | No description available. |
| b | 10 years | No description |
| blaize_session | 4 months 18 days | No description available. |
| blaize_tracking_id | 999 years 4 months | No description available. |
| BNI_cookie | session | No description |
| botd-request-id | session | No description |
| BrowserId_sec | 1 year | No description available. |
| bsid | never | No description available. |
| bwid_withoutSameSiteForIncompatibleClients | 1 year | No description |
| COMPASS | 1 hour | No description |
| CookieConsentPolicy | 1 year | No description |
| count | 10 years | No description available. |
| d-l | past | No description |
| debug | never | No description available. |
| ebEventToTrack | 1 month | No description available. |
| eblang | 1 year | No description available. |
| et_current_iid | 10 years | No description |
| et_user_id | 10 years | No description |
| f77 | 1 month | No description |
| free-day-pass-enabled | session | No description |
| geoip_country | session | No description available. |
| GoogleAdServingTest | session | No description |
| incap_ses_455_2124377 | session | No description |
| incap_ses_456_2124377 | session | No description |
| isChecked | 4 hours | No description |
| li_gc | 2 years | No description |
| li_sugr | 3 months | No description available. |
| loglevel | never | No description available. |
| LSKey-c$CookieConsentPolicy | 1 year | No description |
| modern-context-data | 1 month | No description |
| NSC_hfofsbmIptut-8001 | 2 minutes | No description available. |
| PAPCookie_Imp_0f878d95 | 10 years | No description |
| PAPCookie_Imp_90d089ec | 10 years | No description |
| programmatic-promotions | session | No description available. |
| REPLIO_ROUTE | session | No description |
| SP | session | No description |
| SQ_SYSTEM_SESSION | session | No description available. |
| SS | session | No description |
| streetcorner1 | 1 day | No description |
| streetsign1 | 1 day | No description available. |
| ub | past | No description available. |
| user_info | session | No description available. |
| Vice-H2-Push-Sig | session | No description available. |
| vis | 25 years | No description available. |
| visid_incap_2124377 | 1 year | No description |
| weglot_wp_rocket_cache | session | No description |
| wisepops | 2 years | No description available. |
| wisepops_activity_session | session | No description |
| wisepops_session | session | No description available. |
| wisepops_visits | 2 years | No description available. |
| x | 15 minutes | No description available. |
| X-GeoIP-Country-Code | session | No description available. |
| X-GeoIP-Region-Code | session | No description available. |
| xtc | 1 year 1 month | No description |
SBC News Voice of the Sports Betting Industry