Scott Longley, Editorial Director of Regulus Partners, looks at Amaya Gaming’s acquisition of Rational Group, as igaming’s new giant looks to enter the US and awaken a thus far lacklustre market. Does a leveraged Amaya Gaming justify its hype? Hyperbole and online gambling are inextricably linked. From the very first inception of the form, online gaming has surfed a wave of …
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FanDuel Partners with the Cleveland Cavaliers
NBA team The Cleveland Cavaliers have entered into a new partnership with New York based US fantasy sports operator FanDuel Inc, one of the market leaders in US fantasy sports entertainment The new partnership comprises an integrated marketing agreement which will include FanDuel promotional player campaigns, including in-arena signage and an online presence, to create a heightened awareness of FanDuel …
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