Tag Archives: Euro 2020

SuperNopea launches Metric sportsbook in time for Euro 2020

SuperNopea

Metric Gaming has continued its busy recent period by revealing another new sportsbook launch, this time for SuperNopea. This new sportsbook project further strengthens Metric’s partnership with operator Spiffbet AB following the launch of Turbo Vegas last month. Maria Boelius, COO Spiffbet AB, said: “Similar to Turbo Vegas, it was important to us that SuperNopea be able to serve the …

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Simon Westbury: Preparing the Digitain team for international expansion

international

“To me, the team that sits out there is my product.” A clear message for the growing sales team at Digitain from Simon Westbury, as he spoke exclusively from the igaming software provider’s head office in Armenia.  Westbury, Digitain’s Chief Business Officer, caught up with SBC News to discuss preparing for Euro 2020 and longer-term plans for international expansion. He …

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Xtremepush: SMS set to be the top-scorer for sportsbooks during the Euros

Xtremepush: SMS set to be the top-scorer for sportsbooks during the Euros

With the rescheduled Euro 2020 tournament about to kick-off, sportsbooks will look to a variety of outbound and inbound channels to engage with fans and generate excitement. But according to Ross O’Connor, Director of Account Management at engagement specialists Xtremepush, it’s the old workhorse SMS that may yet prove to be the not-so secret weapon. He told SBC that at …

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Better Collective Spotlight: How ‘The Big Stage’ is building Euro 2020 engagement

Video content can be one of the best ways of interacting with new audiences both in the build up to and throughout a major sports tournament. With that in mind we caught up with Joe Ryan, Head of Video and Audio & Presenter at Better Collective, to discuss why ‘The Big Stage’ by bettingexpert has proved to be such a …

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Pablo campaign sees Betfair back its pioneer status 

In time for Euro 2020’s tournament kick-off, Betfair has launched its new nationwide advertising campaign, featuring the tagline ‘Because we’re Betfair’.   Working with creative agency Pablo London, Betfair states that it has taken a new direction to promote its brand as the ‘leader of the pack’ for sports betting. Featuring a CGI mammoth encased in ice, Betfair new advert …

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Entain: UK fans back Les Bleus ahead of EURO 2020

Entain: UK fans back Les Bleus ahead of EURO 2020

Entain anticipates that more than three million people will place bets on EURO 2020, with almost half of UK fans backing France to be the tournament’s winners. Ahead of the tournament starting tomorrow, Entain – the operating firm heritage bookmakers’ Ladbrokes and Coral – has revealed that its UK customers have placed the most bets so far with many putting …

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Supplier Watch: Turkey to trouble the Euro 2020 favourites

Turkey

Two of the leading suppliers to the igaming industry have picked Turkey as a team to watch ahead of their Euro 2020 opener against Italy in Rome on Friday. As a follow up to this exclusive roundtable on fan engagement, player acquisition and the impact of home advantage on pricing, we put our interviewees on the spot by asking them …

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SoftSwiss enhances sportsbook solution with bonus features

SoftSwiss enhances sportsbook solution with bonus features

SoftSwiss has added three new bonus bet features to its sportsbook solution which the supplier believes will “further diversify the sports betting experience for all players”. The new features, which have been added just in time for Euro 2020 and Copa América, will take three formats: no-risk free bet, AllWin free bet and OnlyWin free bet. The No-Risk free bet …

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Pronet Gaming drives customer acquisition with new widgets

Pronet Gaming drives customer acquisition with new widgets

Ahead of EURO 2020 and Copa América, Pronet Gaming has released a new set of sports betting widgets which will help its operator partners drive both acquisition and retention. The new widgets, which provide customers with “quick access to pre-built accas”, have been localised to particular markets while also being tailored towards mobile betting. Thomas Molloy, Director of Sportsbook and …

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Karen Carney MBE fronts #TalkBanStop Euro 2020 campaign  

Ahead of the start of Euro 2020 on Friday 11 June, the safer gambling trio of GamCare, GamBan and GAMSTOP have relaunched their #TalkBanStop campaign. #TalkBanStop was originally launched at the start of the year, with the safer gambling organisations promoting their gambling-harm prevention tools and support services to the general public. The new campaign is fronted by Karen Carney …

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