Media and games research and intelligence provider SuperData has speculated that the global eSports market will surpass $1.9 billion in revenues by 2018. A SuperData report forecasts that eSports growth will be driven by further promotion of events by major broadcast networks combined with popular uptake of new competitive games content and tournament formats. At present SuperData estimates that eSports …
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Fnatic forms eSports media analytics partnership with Newzoo
Major eSports organisation Fnatic, the home of six professional competitive gaming ds to traditional media giants are realizing that eSports is more than a stand-alone and temporary phenomenon.” He continued: “The business, consumer and technology trends that are driving the explosive growth of eSports are reshaping digital media as a whole and accelerating the inevitable disruption of the tra teams, …
Read More »Yahoo eyes eSports entry with Major League Gaming acquisition
US news sources have reported that advertising giant Yahoo Inc has entered talks to acquire eSports organization Major League Gaming. The news of Yahoo’s interest in entering the eSports market, comes as the media owner posted a Q3 2015 earnings decline with revenue generation well-below analysts’ expectations. Under pressure Yahoo CEO Marissa Mayer is reported to want to continue to …
Read More »South Korea eSports in shock following match fixing arrests
It has been revealed that a special investigation unit in South Korea has identified twelve people that are suspected of being heavily involved in a match-fixing ring within popular eSports title Starcraft 2. The official prosecutor’s report, which was translated and made available on Starcraft community site Team Liquid, nine suspects have been both indicted and arrested. These include …
Read More »eSports operator Vulcun withdraws from Nevada
Fantasy eSports firm, Vulcun, have announced that they are withdrawing their services from the state of Nevada, and have moved to bar all state residents from playing in its paid fantasy leagues and tournaments. This news follows the decision of Nevada Gambling Commission to classify the act of playing daily fantasy sports as gambling, meaning that it is now regarded in …
Read More »Carsten Koerl – Sportradar – Brave New World: eSports’ integrity & game challenges
Fresh from announcing his firm’s first esports centric data and integrity partnership with ESL the world’s largest eSports network, SBC catches up with Sportradar CEO & Founder Carsten Koerl. A leading figurehead in sports and wagering data, Koerl sheds insight and opinion on the growth of esports, its potential integrity challenges and the sectors development of competitive/wagering functions. ____________________________________ SBC: …
Read More »Alex Fletcher: eSports Insider – Three truths about the eSports community
The emergence of a global eSports marketplace has produced eye-popping projections that are beginning to capture awareness and attention from more and more of the mainstream public. However, quantitative market numbers do not communicate an actionable context for capturing the eSports opportunity; instead, this is found through comprehension of the underlying community. _________________________________ Competitive gaming: A community platform Depictions of the worldwide viewing …
Read More »Sky Bet moves into eSports with Betgenius
Sky Bet has become the latest bookmaker to get into eSports after launching a full eSports betting service including both pre-match and live betting through its partnership with Betgenius. According to the recent report by Eilers Research, there are currently 2.3m eSports viewers, which is expected to rise to 19.5m by 2020. The report further claims that the current eSports …
Read More »Bryce Blum – Unikrn – First Steps…Examining eSports legal framework
SBC gains first hand insight on the current legal conditions and context of eSports by Bryce Blum, Director of eSports at Unikrn. A lawyer and avid gamer Blum is at the centre of operations for Unikrn, a competitive platform aiming to take lead in the burgeoning eSports market, leading the operators business development and legal initiatives. Bryce further maintains a full-time …
Read More »Alex Fletcher eSports Insider – eSports Marketing: Developing the ‘Star Power’
In the final part of his eSports series for SBCNews, Alex Fletcher (Founder of Entive Group) examines the development of gamers as the burgeoning sports figureheads and brand influencers. Fletcher notes that creating “star power” may be eSports most interesting and under developed marketing assets _______________________________ The often staggeringly large player bases of the more popular eSports titles put top …
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