September 20, 2022
The gambling industry is fond of reminding itself that it operates in the entertainment industry and should think in a similarly ambitious way, but there are many different ways to reach customers, writes Enteractive‘s Chief Business Development Officer Andrew Foster. Indeed we often hear conference panelists saying that as online gambling operators and providers we should aspire to emulate the …
Read More »April 7, 2022
The global sports betting industry is entering a period of transition, moving towards a more sports entertainment-focused approach that will encompass a 360-degree view of fan engagement, according to Florian Diederichsen, Chief Technical Officer of OpenBet. Speaking in an interview with SBC, Diederichsen outlined the ways in which entertainment is rapidly becoming the focal point of the user experience, with …
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