A few months after announcing the planned launch of its sports betting venture in the UK market, DAZN believes it is poised to capitalise on shifts in bettor habits. A report this morning from the Financial Times (FT) quoted DAZN group CEO Shay Segev as stating the firm’s betting offering will cater to changing consumer trends among UK bettors, whilst …
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BGC praises ‘whistle to whistle’ impact as football season resumes
As the English football season gets underway tonight, TV betting adverts will not be shown during live sport before the 9pm watershed. The resumption of the Premier League and English Football League will see hundreds of matches shown live on Sky TV and BT Sport. But due to the ‘whistle to whistle ban’, introduced by the Betting and Gaming Council …
Read More »BGC lauds success of whistle to whistle ban
The Betting and Gaming Council has praised the ‘success of the whistle to whistle ban’ after data has shown a significant reduction in the number of TV gambling ads seen by children Research carried out by Enders Analysis found that during the whistle to whistle period, the number of betting ads seen by children fell by 97%. Under the ban, …
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