Tag Archives: Eireann Kelly

All the data in the world, but what to do with it? Examining an expansive landscape

sports data

Betting stakeholders don’t need to look far to see the overwhelming importance of data in the fast-paced sector, heavily driven by bet builders and stats-wagering markets.  As the year comes to a close with the 2022 FIFA World Cup, if one was to cast a look back over the year they would see it is littered with data partnerships between …

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Eireann Kelly, IMG ARENA: Golf’s in-play revolution

Eireann Kelly, IMG ARENA, at Betting on Sports Europe

Ahead of his appearance on the Betting on Golf panel at this week’s Betting on Sports Europe conference, IMG ARENA product director Eireann Kelly discusses the game-changing product that has transformed in-play betting on the sport.      SBC: Golf has lagged behind other sports as an in-play betting event. Why is that changing? Eireann Kelly: It is one of the most …

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