Betting stakeholders don’t need to look far to see the overwhelming importance of data in the fast-paced sector, heavily driven by bet builders and stats-wagering markets. As the year comes to a close with the 2022 FIFA World Cup, if one was to cast a look back over the year they would see it is littered with data partnerships between …
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Eireann Kelly, IMG ARENA: Golf’s in-play revolution
Ahead of his appearance on the Betting on Golf panel at this week’s Betting on Sports Europe conference, IMG ARENA product director Eireann Kelly discusses the game-changing product that has transformed in-play betting on the sport. SBC: Golf has lagged behind other sports as an in-play betting event. Why is that changing? Eireann Kelly: It is one of the most …
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