As many companies have sought to find alternative events to keep their players entertained throughout the last 12 months, Stanislav Mykhailov, Head of B2B Department at BetInvest, highlights the reasons why esports can offer a welcome boost for betting and gaming companies in a post-pandemic landscape. The COVID-19 pandemic has had a huge impact on the world as we know …
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Martin Lycka: At the crossroads of esports and betting
Martin Lycka, Entain’s Senior Vice President of US Regulatory Affairs & Responsible Gambling, delves into the world of esports as the sector becomes increasingly popular for sportsbooks across the world. Just west of Mar Sara, 25 March 2506, 12:45 Zulu Time: a deserted platoon of Terran Marines, supported by a few remaining Vultures running on fumes and a Siege Tank …
Read More »Pinnacle integrates Dota 2 into esports tournament
Online betting operator Pinnacle has brought Dota 2 into the second edition of its Pinnacle Cup tournament in cooperation with Relog Media. Launching on 5 May, the tournament will comprise an initial 10-team round-robin stage followed by a best-of-three double elimination bracket, after which two teams will be invited to participate in a playoffs stage, joining the teams which qualified …
Read More »Betway maintains esports presence with PSG.LGD extension
Online sports betting operator Betway has maintained its extensive presence in the esports sector via a renewal of its partnership with the PSG.LGD Dota 2 team. The contract extension with Ligue 1 giants Paris Saint-Germain has seen Betway solidify its position as the main partner for the club’s China-based esports team, and will also join PSG’s wider operations in the …
Read More »Bayes Esports: Predicting the unpredictable with esports events
Darina Goldin, Director of Data Science at Bayes Esports, takes a look at seasonal trends within the esports industry and why she learnt to embrace the chaos that comes with trying to forecast esports events in 2021. If something is seasonal, it means that it fluctuates within a calendar year in a predictable fashion. This is true for shopping, the …
Read More »Sportsflare extends long-term partnership with GameScorekeeper
Tidal Gaming Group’s B2B esports odds provider Sportsflare has formed a production and distribution partnership with data provider GameScorekeeper. The long term agreement will see GamesScorekeeper distribute Sportsflare’s Ai-driven odds solutions to a range of sports betting clients – including DraftKings and Pinnacle – whilst working to enhance the latter’s operations via the provision of integrity focused esports data. Sportsflare …
Read More »Bayes Esports upgrades ESL Gaming partnership
Bayes Esports has both extended and expanded its current partnership with ESL Gaming with the aim of ‘driving esports forward’. With the current partnership already covering games such as Counter Strike: Global Offensive and Dota 2, the revamped deal will span more esports titles from ESL Gaming’s portfolio. In addition, Bayes noted that the collaboration will also become refined with …
Read More »Parimatch maintains esports status with Team Spirit extension
Betting technology company Parimatch has maintained its strong market position in esports by extending its cooperative partnership with Team Spirit. Under the terms of the contract, Parimatch will remain the title partner of Team Spirit – which is one of the three most popuar in the CIS region – and will see its logo placed on the front, back and …
Read More »LOTP receives the green light from Isle of Man regulator
Lord of the Pot (LOTP), an online sportsbook aimed at esports and sports fans, has been granted a B2C licence by the Isle of Man Gambling Supervision Commission. After receiving the necessary approval from the regulator, LOTP has now entered the ‘final stages of preparation’ to launch its offering. Prior to launch, LOTP will integrate live fantasy and pari-mutuel games …
Read More »Match momentum in esports – does it really exist?
2020 has been the year of esports. As fewer and fewer sports events could take place due to COVID-19 in 2020, esports matches continued to be played online. The betting industry has caught up. Where esports used to be a side note before, there are now entire betting portals dedicated just to esports. And no traditional bookmaker will now be …
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